HYROX and Lucid Announce First Automotive Partnership in Europe

Together, HYROX and Lucid will set a new standard for performance – on the road and on the race floor – debuting during Fitness First HYROX Frankfurt’s race weekend.

London, Munich, December 2 – HYROX, the World Series of Fitness Racing, announces its partnership with California EV company Lucid, maker of the world’s most advanced electric vehicles. Announced ahead of the highly anticipated HYROX Frankfurt race weekend, this partnership unites two brands that share a passion for excellence, performance, and a dedication to pushing the boundaries of what’s possible.

A Shared Passion for Performance

The partnership marks a monumental milestone for HYROX, as Lucid becomes its first major automotive partner in Europe for the 2025/26 season. Together, they represent the pursuit of perfection, whether on the track or on the road. 

The collaboration showcases the seamless connection between the precision required for both elite athletic performance and automotive engineering. As part of this partnership, all remaining HYROX events of the 2025/26 DACH season will feature Lucid and its vehicles, providing a powerful symbol of commitment to both speed and endurance.

Innovation in Motion

At the core of this partnership lies a shared vision of innovation. HYROX and Lucid are driving progress with cutting-edge technology, smart design, and a shared commitment to pushing boundaries. Both brands strive to create transformative experiences - HYROX in the world of fitness and Lucid in the realm of electric vehicles.

The HYROX global competition continues to grow, now staged in over 30 countries, with an expected 1.3 million participants in the 2025/26 season. Each event fuels a local sports economy, featuring athletes, trainers, apparel, recovery and tourism. This expansive reach and commitment to human performance aligns perfectly with Lucids’ dedication to advancing sustainable mobility through the company’s world-class technology. 

Like HYROX athletes, Lucid compromises nothing in its mission to deliver electric vehicles that redefine the standards of performance and innovation. This includes the all-new Lucid Gravity¹ SUV and award-winning Lucid Air² sedan. Lucid Gravity is a seven-seater supercar, which offers Lucid’s signature blend of space, performance, and efficiency. Meanwhile, the Lucid Air offers the longest range, the highest efficiency in its class, and is among the most powerful and quickest production vehicles on the market today. Aside from the North American and the Middle East regions, Lucid is active in four European markets – Germany, Switzerland, the Netherlands, and Norway – and plans to expand further across Europe in the coming months and years. 

Community and Connection

Beyond the performance-driven goals, this partnership brings together two communities – athletes and fitness enthusiasts with car connoisseurs – uniting them through a shared passion for excellence and active lifestyles. HYROX and Lucid recognize the importance of building connections and inspiring individuals to move, connect and live life in the fast lane.

Enno Eller, Global Head of Sales at HYROX comments, “We are thrilled to partner with Lucid, our first major automotive partnership in the European market, bringing together two brands that are redefining what is possible by choosing to compromise nothing on performance or experience. Together, we’re inspiring people to achieve their highest potential, whether through fitness or automotive performance.”

Lawrence Hamilton, President of Europe at Lucid: “This partnership brings together two brands defined by precision, endurance, and results. With HYROX, we are launching our first major sports collaboration in Europe – an important milestone to showcasing our brand promise to compromise nothing and establishing the Lucid brand across the region. Together, we aim to inspire more people to move, explore, and push boundaries and we’ll showcase the Lucid Air and Gravity to audiences who value endurance, design, and innovation in equal measure.”

As both brands continue to lead in their respective fields, this partnership represents a powerful milestone in their journey to inspire performance and innovation across Europe.

High-resolution images of the Lucid Gravity Touring are available here. 

Notes to Editors

For more information on HYROX, please contact hyrox@fittestpr.com.

For more information on Lucid, please contact preurope@lucidmotors.com. 

About HYROX
HYROX is a global ecosystem of events, training, and coaching designed to inspire and impact 100 million lives. Built around a unique race format of 8 x 1 km runs and 8 workout stations, HYROX has established the gold standard in fitness competition and is driving toward Olympic recognition. By connecting the world’s gym communities through the transformative power of training and competition, HYROX is the cultural heartbeat of fitness.

About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and Lucid Gravity SUV deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factories in Arizona and Saudi Arabia. Through its industry-leading technology and innovations, Lucid is advancing the state-of-the-art of EV technology for the benefit of all.

¹⁾ Lucid Gravity 418 - 617 kW (568 - 839 PS), WLTP: Electric range (combined): 511 - 748 km combined range, CO2 Emissions in g/km: 0 g CO₂/km, Electric energy consumption in kWh/100km: 19.4 - 18.2 kWh/100 km.
The values were determined in accordance with the prescribed WLTP (Worldwide Harmonized Light Vehicles Test Procedure). The energy consumption and range of the vehicle in actual operation depend on various factors, including the installation of aftermarket equipment and accessories, battery charge, and vehicle load as well as by weather, traffic conditions, and personal driving behavior.

²⁾ Lucid Air 325 - 920 kW (442 - 1,251 PS), WLTP: Electric range (combined): 694 - 960 km combined range, CO2 Emissions in g/km: 0 g CO₂/km, Electric energy consumption in kWh/100km: 19.1 - 11.8 kWh/100 km.
The values were determined in accordance with the prescribed WLTP (Worldwide Harmonized Light Vehicles Test Procedure). The energy consumption and range of the vehicle in actual operation depend on various factors, including the installation of aftermarket equipment and accessories, battery charge, and vehicle load as well as by weather, traffic conditions, and personal driving behavior.